Professional info
Self-motivated, proactive, resilient, creative and multilingual professional, experienced in business development, marketing, communication and franchising.
The teamwork, leadership and project planning is part of my professional DNA that I cultivated through experience I gained in the various companies in which I had the privilege of working.
My passage through various business sectors (Food, Restaurant, education, automotive and Payment solutions) has made me a more versatile professional, informed, dynamic, proactive and with a more comprehensive knowledge.
During my career as a Business Developer, I helped my companies to leverage their objectives through a methodical and effective openings of business units, which allowed a rapid and sustainable growth of these companies.
As a marketing and communications specialists, I succeed to improve the awareness of the brands I represented by using all the marketing tools available, mainly the social networks, that allowed me to identify where my target was spending is time and money.
The fact of having lived and worked in several countries helped me to know other realities and leverage my skills. Having been born in Africa and lived in Belgium, I have no geographical limitations.
I am also fluent in French, English, Portuguese and Intermediate in Spanish
Work experience
Responsible for the expansion of the business for coverage areas identified as strategic; Development of measures to raise candidates; Management of the evaluation process and selection of candidates; Elaboration of the business plan for each new unit;
Responsible for managing the franchise network by the Implementation of actions that enable rapid integration and adaptation of franchisees to basic values of Precision, through coaching, meetings, events and frequent visits to the units; P&L management; Implementation and follow of the marketing plan;
Operation manager: Ensure the interface between the several departments; monitoring the critical business variables (turnover, Car count, Margins and average bill), advising corrective action through the preparation of weekly reports
Business Development Manager
2009 - 2011: Precision, SA (Franchising / Automotive) - Lisbon (Portugal)
Languages
Portuguese - Native / fluent
French - Native / fluent
English - Fluent
Spanish - Intermediate level
Skills
- Office (word, Excel, power point)
- Business management
- P&L management
- Brand management
- Marketing & Communication Strategies
- Digital Marketing
- Trainer in Sales and Marketing
- Expertise in franchise business
- Expertise in business development
- Project management
- Team leader
2010 - present
2010 - present
Marketing and Communication Director
2008 - 2009: Círculos, LDA (Education / Marketing) - Cascais (Portugal)
Strategic brand Management; Marketing & Communication Strategies; Business developer and Trainer in sales and marketing;
Global Marketing & Communication Strategies; Budget Definition & Management; P&L management and Shareholders relationship Management
Managing Director
2003 - 2007: Délifrance, LDA (Food / Retail / Franchising) - Lisbon (portugal)
I finish my degree in Public Relations and Advertising in June, 1994.
My favourite disciplines was Communication, marketing, market studies and statistics.
During this period, I had the privilege of performing various curricular works that allowed me to contact small and big business and to share their views and policies of corporate communications and marketing.
At the time, the digital marketing was a dream, so it was very interesting to see the evolution of the mindset of companies in relation to the globalization of the Internet and its effects on consumers.
Instituto Superior de Novas Profissões (Lisbon, Portugal)
1990 - 1994: Public Relations and Advertising
Education
Business Development Manager
2000 - 2003: Délifrance, LDA (Food / Retail / Franchising) - Lisbon (portugal)
Business developer (35 business units); Brand manager during ten years in more than twelve franchise exhibition; P&L management; food and beverage suppliers management; architects, equipment and construction suppliers management; Trainer and operational manager of the franchisees; Franchising contracts, trade agreements and company litigations management.
Marketing Manager
1996 - 2000: Délifrance, LDA (Food / Retail / Franchising) - Lisbon (portugal)
Strategic brand management; Campaign Management; Product launches; Pricing and sales strategy definition; Social media relationship management. (35 business units); Brand manager during ten years in more than twelve
Logistic Manager
1995 - 1996: Délifrance, LDA (Food / Retail / Franchising) - Lisbon (portugal)
Orders, inventories and FIFO control; invoice and charging.
Business Developer
2013 - 2014: SIBS INTERNATIONAL (Worldwide Payment Solutions) - Alger (Algeria)
Responsible for the business development in Algeria; Identification of business opportunities and new markets in North of Africa; Promoting the values, mission and vision of SIBS INTERNATIONAL; Client relationship management; Partner’s relationships management; Ensure the interface between the various departments in SIBS INTERNATIONAL; Secure and track ROI on each project submitted to potential client.
SENIOR TECHNICIAN - Financial and Administrative Department
2016 - and counting: Cascais Envolvente (Public services) - Cascais (Portugal)
Responsible for the tretament of all the financial data of the company; maintenance of the financial information in the web; Busnibess plan preparation; Ensure the interface between the several departments;